About the Group

Rooted in Dianbai, Maoming, Guangdong—the "Hometown of Agarwood" in China—Zhongzhong Chenxiang leverages a millennium-old fragrance heritage to build an integrated industrial ecosystem spanning cultivation, product R&D, brand operations, cultural global expansion, and wellness. It is a modern, comprehensive agarwood group that unites planting, research, branding, culture, and health care under one umbrella.

Zhongzhong Chenxiang is guided by the philosophy of "Nature as Foundation, Technology as Wings, Culture as Soul." With thousands of acres of core planting areas for pristine Qinan Agarwood, we adhere to traditional natural resin formation techniques. Allowing 3–5 years for natural development without artificial acceleration, chemical additives, or impurities, every piece of agarwood can be traced back to its source via our blockchain traceability system—rebuilding trust across the industry.

Zhongzhong Chenxiang's dual-brand matrix covers all scenarios: the Zhongzhong Chenxiang brand focuses on accessible wellness for the mass market, offering a full range of products including stick incense, cone incense, essential oils, balms, and tea. The Longning Chenxiang brand targets high-end collectors with exclusive services such as collector-grade agarwood, master customization, and private aromatic gatherings.

Zhongzhong Chenxiang adheres to the coordinated development of industry, academia, and research. Through deep collaboration with institutions such as the Guangdong Academy of Forestry Sciences and Guangzhou University of Chinese Medicine, we continuously advance core technology R&D and innovative applications for agarwood. Our products reach 42 countries and regions worldwide. We host incense culture exchange events in Bangkok, New York, Dubai, Paris, and other cities, driving both product globalization and cultural dissemination to let the fragrance of Chinese agarwood spread around the world.

Zhongzhong Chenxiang actively fulfills its role in rural revitalization, driving income growth for over a thousand fragrance farmers through the "Company + Base + Farmer" model. Moving forward, the Group will continue to carry forward the Eastern fragrance heritage and empower industrial upgrading, while safeguarding and promoting intangible cultural heritage such as Dianbai Agarwood craftsmanship, enabling more people to experience the unique charm of Eastern fragrance culture.